Prior to her move to Twitter, Yaccarino was the Chairman of Global Advertising and Partnerships at NBCUniversal. Looking forward to working with Linda to transform this platform into X, the everything app. I am excited to welcome Linda Yaccarino as the new CEO of Twitter! will focus primarily on business operations, while I focus on product design & new technology. Yaccarino was officially announced as Musk's successor on May 12 via Twitter. "That's exactly why I'm here – with all of you." "It's rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet," she said. Yaccarino told employees that "literally everything is possible" in enacting change and "reinvention" for the platform, urging them to "think big" and have the mindset that team Twitter needs to "do it all together." "We're on the precipice of making history-and that's not an empty promise. "Twitter is on a mission to become the world's most accurate real-time information source and a global town square for communication," Yaccarino penned. Related: Linda Yaccarino Is The New CEO Of Twitter The new CEO unsurprisingly began her letter by praising Musk's accomplishments in his space exploration company SpaceX and electric vehicle company Tesla, underscoring his ability to make major "transformation" in both industries and noting that Twitter - or the "global town square" as Twitter leadership has been calling it - is also in need of a change. Yaccarino, a former NBCUniversal advertising executive, penned a letter to employees on Monday titled "Building Twitter 2.0 Together," referencing the new age of Twitter that Musk had referenced when he announced that Yaccarino would be taking over as leader via the social media platform. It's the dawn of a new era as Linda Yaccarino begins her role as CEO of Twitter, succeeding company owner Elon Musk who served in the interim position for less than a year.
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